I feel they worked together to be equally important. Although i do feel images say much more to the story than the words for examples when you see a word for example DUE DATE you can get many different views as to what these words may mean whereas if you was going to have an image for example FRIDAY THE 13TH then you can see that it is going to be about a masked killer. Taking this information into account this means that the images will automatically give you an idea on what the genre will be. Words can have an effect on the film but it can sometimes be disguised and when it has no image to go with it it doesn't work to its full effect.
Some may argue that in fact the words do work to tell you what genre it may be. This can be the way the words are presented for example if it was going to be a horror it will be presented in a font that will give this away and maybe use a color that represents blood.The words also show a what we know as a "jinxed" day this shows there is going to be a lot of unlucky people involved.
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