Whats the purpose of a trailer?

To interest the audience

to give an insight what it is about

Why do people go and see movies?

There is many reasons for example:

• Genre- type of movie, everything visual will define the genre
• Sequels become important also this makes the audience want to watch the second movie.
• People can go because of actors for example the Expendables, the actors sell the movie also the director Sylvester Stillone
• Narrative, The story becomes important.
• Unique selling points are very important, For example Step Up 3D, this is unique because its a dance 3D.
• Some people just want to watch movies for pleasure
• Publicity and film reviews become interesting

Conventions of trailers.

What do they do?

Scott Pilgrim Vs the World

• This trailer excites you by the images.
• This trailer captures the best moments in the film & brings it all together in the trailer.
• The trailer is very quick & snappy
• The non diegetic sound sets the scene
• Use of titles & credits.

Let Me In

• Movie aims for realism thats why it uses words not a voice to tell the story.
• More about creating a shocking mood & atmosphere
• The unique selling point in this trailer is the 12 year old girl being portrayed as a vampire & not innocent.
• The blending of Genres
• Production details-Film ratings
• Credits to express narrative
• Medium to close up is the main shot type, shows its the more emotional based

My Dog Tulip

• Shots are more pensive, they want you to look at the shots longer.
• The use of the voice tells the story and explains the characters

All these trailers hold some conventions, they all show the best bits of film from beginning,middle & end. They all consist of credits, involving directors, reviews & release dates.